Category Archives: Support
Email Marketing News
Email marketing is a simple way to build a group or a community around your product/service. But where do you start? It can be confusing and frustrating without some direction. This set of expert email marketing tips are sure to … Continue reading
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Make Landing Pages Fit Your Email Marketing Campaign
Landing pages are an essential part of every email marketing campaign. If I follow a link from an email marketing message, I expect purchasing to be easy (by finding forms prefilled with relevant data, for example), and I expect the … Continue reading
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We can learn from spammers
We almost always learn from examples. There are good examples, and there is spam. You can learn a lot from spammers: what your marketing emails should not look like, and how it does not work. So get an account at … Continue reading
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Instruments of email marketing
Email marketing is immediately associated with personalised bulk mailings, and possibly newsletters. A complete email marketing strategy can consist of more marketing instruments, however: Individual replies to customer requests Newsletters (both with original content and supporting a Web site) Personalised … Continue reading
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