Category Archives: Support
Experiment with link placement in your newsletter
The same link at another place is a different link. The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured … Continue reading
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Emphasise with Words, Not Exclamation Marks in Your Copy
If we want to emphasise something or express urgency, you and me will immediately think of adding an exclamation mark. But exclamation marks do not metaphysically put importance in the words preceding them, they just express the importance that’s already … Continue reading
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Don’t Forget the Preview Pane in Your Campaign
The Subject of your email marketing message plays a crucial role. If it’s not intriguing or familiar, or if it looks like spam, your mail will be deleted immediately. You know that. But if your recipients have their email client’s … Continue reading
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Create a Clear Call to Action in Email Marketing Campaigns
Sometimes, I get newsletters and marketing messages via email that have everything except a clear call to action. They’re beautifully designed, a joy to read, and they get me in the mood to do something — if only I knew … Continue reading
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