Email continues to be the most profitable and affordable way to reach prospects and customers. A Marketing Sherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective, and its impact continues to grow.
… but what does all this mean to you, the hard working small business owner? It means that your competitors and businesses whose products you use every day (such as your bank, mobile phone provider and accountant) are all using email marketing to their advantage.
No matter what industry you’re in, there are several ways you can use email marketing to attract new customers and turn them into life long evangelists and repeat buyers.
Here’s a few reasons why you should be using email marketing to compliment your other marketing activities:
It’s extremely effective.
Email marketing works to build a trusted bond between you and your prospects and customers. Once you’ve earnt a prospects trust it becomes much easier to sell to them. In fact, you don’t even have to give them the “hard sell” because in their mind you’re more like a trusted friend with products and services they need, rather than a faceless corporation.
It’s measurable.
How do you measure the success of a TV or radio advertising campaign? Guesswork would be most people’s response. With email marketing you can see exactly how many people have opened your email and which links they clicked (if you have a web site). You just can’t get this type of measurable campaign information from any other communication medium.
It’s affordable.
Using an email marketing tool like inboxBroker, it costs just a few pence to send an email to a prospect or existing customer and you can do it yourself. Because people have voluntarily subscribed to your email list, they are more receptive to your message than any other medium, including TV, radio and print.
It’s fun.
Really! It’s hard to describe the feeling you get when you send an email to your subscriber list and you see – in real time – how many people are opening your email and which links they are clicking on. It’s truly a liberating experience which can become quite addictive
Personalise customer relations.
Studies have confirmed that people respond better to email messages that actually address them via their first name. inboxBroker allows you to capture your subscribers first name, last name, age, salary – even their shoe size. You can then use this information in your email messages to selectively personalise content.
Send any type of email communication.
Such as – Newsletters, special offers, follow-up emails, member notices, subscription renewals, customer service announcements, affiliate emails, invitations – anything!
Improve sales and increase revenue.
Selling a product or service from your website? Use inboxBroker to send a series of follow-ups (auto-responders) to your potential customers after they sign-up for your newsletter? You could send them a whitepaper, more information on your products, perhaps a “subscriber-only” discount. Imagination and creativity are really the only limits!
Build trust in your subscribers.
One of the import steps in the buying process is to establish trust with your visitors. By starting your own regular newsletter, you’re establishing your website as a credible source of information, helping your visitors build their trust in you.
Unlimited number of subscribers and lists.
Depending upon the package choosen, you can create hundreds or even thousands of mailing lists and either import your existing subscribers or use inboxBroker to automatically create a subscription form for your website.
inboxBroker complies with email laws.
inboxBroker includes powerful permission features, such as double opt-in confirmation and one-click un-subscribe which puts you in control of your email marketing campaign.
Browse our package features list , then call us free on 0808 225 1515 and discover the right package for you.
